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The Ultimate White Paper Template [Free Download]

7 Examples of Actual White Papers

❶Case studies are extended testimonials on how a product or service helped someone in the real world. If cost is a selling point it is necessary to highlight it.

When I first started writing white papers more than 20 years ago, I looked all over for a FAQ.

BREAKING DOWN 'White Paper'
What is a 'White Paper'
So, What Are White Papers, Exactly?

The fruit of the plant looks like a small, green pumpkin and is used in many traditional Asian dishes for its sour flavor. In the skin of the fruit, there is a large amount of a natural substance called Hydroxycitric Acid (HCA).

This is the active ingredient in Garcinia Cambogia extract… that is, the substance that produces the weight loss effects. Bottom Line: Garcinia Cambogia is a plant often used in Asian recipes.

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This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. In .

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White papers are widely used among organizations and corporations to explain a problem and describe a solution that can meet that need, such as a product, service or program. Tailored to fit the needs of a specific audience, a white paper gives background information on the topic, explains the challenges the audience faces and presents the benefits of the writer's proposed action plan.

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While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or well, you get the point. It’s . A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service.

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4 Techniques of creating and delivering a superior white paper Think of the white paper as the meal in a restaurant – with products or specific solutions. Eight Rules for Creating Great White Papers While many companies think they need a white paper, few manage to write, design or use them to their full potential. This is unfortunate, because – written and applied well – white papers are one of the most powerful tools in the sales and marketing toolkit.